Meet the Founder Behind
Outdooit.
Outdooit is the home services marketing agency that made the opposite bet. Go deep on one industry and become the absolute best at it. Home services. That’s it. That’s all we do.
When you hire Outdooit, you’re not getting a generalist account manager who Googled “HVAC marketing” last week. You’re talking to people who know your seasonality, your customers, your margins, and what it actually takes to make your phone ring consistently.
Outdooit, the home services marketing agency built exclusively for contractors in Orange County and across the US
Built for Contractors,
Not Everyone Else.
The moment we decided to stop serving everyone and focus only on HVAC, plumbing, roofing, electrical, and landscaping companies, everything got better. Our results, our knowledge, our speed. Here’s what that looks like in practice.
Month-to-Month Only
No 12-month lock-ins. No cancellation fees. No fine print. If we’re not delivering results, you should be free to walk. That accountability keeps us sharp every single month.
Home Services Exclusive
We don’t work with restaurants, law firms, or e-commerce stores. Only HVAC, plumbing, roofing, electrical, landscaping, and pest control. This focus means we know your industry like a second language.
Direct Access to Dennis
You’re not getting handed to a junior account manager after you sign. Dennis personally oversees every client strategy. When something needs to change fast, you call him directly.
Built Fast, Built Clean
We build websites the right way. Hand-coded, no bloated page builders, optimized from day one. Your site loads fast, ranks better, and doesn’t embarrass you when a customer pulls it up on their phone.
AI SEO Ready Now
When a homeowner asks ChatGPT or Google AI “who’s the best HVAC company near me,” we’re building the infrastructure to get your name in that answer. Most agencies don’t even know this exists yet.
Real Numbers Every Month
You get a monthly report with actual calls tracked, rankings moved, cost per lead. Not a PDF full of impressions and reach. If it doesn’t connect to revenue, we don’t put it in the report.
Why Home Service Contractors
Choose Outdooit
- ✕You’re account #847. Assigned to a junior rep who doesn’t know your trade.
- ✕12-month contracts with automatic renewals buried in the fine print.
- ✕Monthly reports full of impressions, reach, and “brand awareness,” not calls.
- ✕Same template strategy they use for the restaurant next door and the law firm across town.
- ✕Websites built on bloated page builders that look decent but load slow and hurt your rankings.
- ✕Six months in, you’re spending more and wondering where your calls went.
- ✓Dennis personally oversees your strategy. You have his number. He picks up.
- ✓Month-to-month. Cancel any time. We keep clients by delivering results, not paperwork.
- ✓Monthly reports with tracked calls, cost per lead, and rankings moved. Real numbers only.
- ✓Strategy built specifically for your trade, your service area, and your slow seasons.
- ✓Websites built clean. No page builder bloat, fast loading, mobile-first, and built to rank from day one.
- ✓Most clients see measurable lead growth within 60 to 90 days. Not six months of “building momentum.”
Meet the Person Behind
Your Marketing Strategy
Outdooit is lean by design. When you hire us, you’re not paying for a bloated agency with 200 employees, half of whom are in client services doing nothing. You get direct access to the strategist running your account.
Dennis Korol, MBA
Dennis spent 15+ years building enterprise software at Fortune 500 companies before launching Outdooit. He helped launch U.S. Bank’s first B2B fintech partner marketplace ($1.2B in transactions in year one), managed payment infrastructure supporting $24B in annual transaction volume, and led enterprise software implementations for Louis Vuitton, Moët Hennessy, Microsoft, Peet’s Coffee, and other Fortune 500 brands. He also developed an HR software platform used at Microsoft that was later acquired by a partner, a successful product exit.
After all that, he became obsessed with one realization. Building a great product is only half the battle. The other half is marketing, and the founders who actually win are the ones who master both. Dennis started Outdooit to go deep on the marketing half of that equation, and now brings that builder-plus-marketer combination to home services contractors who deserve better than what the big agencies are selling them.
Today Dennis runs Outdooit as a one-person, AI-leveraged company, using Claude, Replit, and modern AI tools to deliver work that traditional agencies need 10-person teams to execute. That’s why your cost-per-lead drops 40 to 65% when you switch to us. We don’t have a bloated team to feed, and we ship faster than agencies built for the pre-AI era.
He personally oversees every client strategy. When you onboard, you get his direct number. When something needs to change, you don’t file a ticket. You call Dennis.
Every client strategy is overseen directly by Dennis. You have one point of contact, us. We handle the coordination, the quality control, and the results.
We Speak Your
Trade’s Language
Every trade has different seasonality, different customer buying triggers, different keyword strategies, and different competitive landscapes. We know all of them.
HVAC
Seasonal demand surge strategies, emergency service campaigns, AI-optimized “AC repair near me” rankings, and LSA campaigns that capture calls at peak season before your competitors do.
Plumbing
Emergency keyword domination, multi-city ranking silos, Google Guaranteed setup, and call tracking that tells you which keywords are booking real jobs vs wasting ad spend.
Roofing
Storm season targeting, high-ticket lead generation, contractor trust-building content, and Google Ads campaigns built for the longer sales cycle of large roofing jobs.
Electrical
Service area expansion, Google Guaranteed credentialing, panel upgrade and EV charger campaigns, and commercial lead generation for contractors ready to scale.
Landscaping
Seasonal content calendars, local map pack domination, HOA targeting, and Google Ads campaigns that fill your spring schedule months in advance.
Pest Control
Recurring service subscription campaigns, neighborhood targeting, Google LSA for fast first-call capture, and review generation strategies that build trust before they even call.
Don’t see your trade? We likely still serve it. Book a call and ask.
Let’s Find Out If
We’re the Right Fit.
Book a free 15-minute strategy call. We’ll look at your current marketing live on the call, show you exactly what’s leaking leads, and give you an honest game plan, whether you hire us or not.
- ✓Home service companies doing $20K to $500K+/month who want more of it
- ✓Owners who are serious about growth and willing to invest in the right strategy
- ✓Companies tired of agencies that don’t know the difference between a service call and a maintenance contract
- ✓Contractors who want a real partner, not another vendor sending monthly PDF reports